Overview
The 12 Merchants of Christmas is a Visit-To-Win Holiday Extravaganza that invites people to explore their local community, find new favorites, and support small businesses during the holiday season. 12 different small businesses participated by hosting open houses on 12 consecutive days where they offered special deals, treats, and giveaways. During these open houses, a Stamp Card Promotion was held where the community could visit at least 8 or all 12 participating locations to be entered into the drawings that are held on the final, 12th day.
Before and during the event, social media promo kits for each business were created to help promote their individual open houses and the event overall. 5 main promotional materials were created: a Facebook cover image, 2 Instagram still images, a Facebook GIF, and a YouTube video.
Casa Collective
Food Park & Pub
Salt and Sound
Holistic Health Studio & Boutique
BowWow Meow
Thrift Shop and Consignment
The Shoppe on Marshall
By E's Sugar Rush and Meats & Sweets
Round Trip Bike Shop
Casa Grande's Local Independent Bicycle Retailer
Desert Rat Games
Deadlift Coffee Shop
Arizona Native Lotions & Soaps with Friends
Casa Grande Books, Movies & More
Space 108
Pillar Tattoo
Feed Right Pet Food
Results
Each business was promoted across social media before their respective open house date to ensure as much attendence from community members as possible.
